Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

Snapple’s Floating Comedy Club

PR Campaign
Tuesday 1st September, 2026

Snapple turned Pete Davidson and Colin Jost’s famously unprofitable decommissioned Staten Island ferry into a one-night comedy club. The free event featured surprise sets from established and emerging comedians, creating an amusing real-world payoff to the ferry’s long-running joke status.

Why it worked: It converted a long-mocked sunk-cost saga into a free, one-night public payoff, with surprise cameos and brand-backed scarcity driving coverage.

The lesson: Consider hijacking a lingering local in-joke or public boondoggle and stage a free, one-night fix with surprise talent.

Snapple
11 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
people.com Pete Davidson and Colin Jost Will Host a Free, One-Night Only Comedy Show on Their Staten Island Ferry Tuesday 1st September, 2026
prnewswire.com SNAPPLE TURNS PETE DAVIDSON AND COLIN JOST'S FAMOUS FERRY INTO NEW YORK CITY'S MOST UNEXPECTED COMEDY CLUB Tuesday 1st September, 2026
brooklynpaper.com Live from the Snapple Island Ferry! Pete Davidson and Colin Jost’s vessel to become floating comedy club • Brooklyn Paper Tuesday 1st September, 2026
timeout.com All About Pete Davidson and Colin Jost’s Free Ferry Comedy Show Tuesday 1st September, 2026
ew.com Colin Jost and Pete Davidson to turn Staten Island Ferry into comedy club Tuesday 1st September, 2026
downtownny.com Colin Jost and Pete Davidson Are Bringing a Free Comedy Boat (Er, Ferry) to Pier 17 - Downtown Alliance Wednesday 2nd September, 2026
nbc.com Pete Davidson & Colin Jost Are Hosting a Comedy Show on Their Ferry: How to Get Tickets Wednesday 2nd September, 2026
silive.com Pete Davidson and Colin Jost turned their Staten Island Ferry into a floating comedy club - silive.com Friday 18th September, 2026
parade.com Pete Davidson and Colin Jost Finally Turned Their $280K Ferry From Punchline to Comedy Club—and Fans Have Thoughts Friday 18th September, 2026
complex.com Pete Davidson and Colin Jost Host Free Stand-Up Show on Their Staten Island Ferry Friday 18th September, 2026
avclub.com Colin Jost and Pete Davidson are finally hosting comedy nights on that abandoned ferry they bought Saturday 19th September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.