Trending PR Campaigns
Snapple’s Floating Comedy Club
Snapple turned Pete Davidson and Colin Jost’s famously unprofitable decommissioned Staten Island ferry into a one-night comedy club. The free event featured surprise sets from established and emerging comedians, creating an amusing real-world payoff to the ferry’s long-running joke status.
Why it worked: It converted a long-mocked sunk-cost saga into a free, one-night public payoff, with surprise cameos and brand-backed scarcity driving coverage.
The lesson: Consider hijacking a lingering local in-joke or public boondoggle and stage a free, one-night fix with surprise talent.
Coverage over time
How this story spread across the media