Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
#1 Campaign in Travel · September 2026
Back
#1 Campaign
Travel · September 2026

Flight Roast Takes Off

PR Campaign
Thursday 17th September, 2026

Tim Hortons and WestJet are bringing a custom “Flight Roast” coffee to eligible WestJet flights from 30 November, brewed specifically for enjoyment at 35,000 feet. The collaboration also sets up a linked loyalty partnership launching in 2027.

Why it worked: It tied a tangible, immediate perk (new in‑flight coffee on Nov 30) to a bigger, future story (loyalty merge), giving journalists a now-and-next news hook.

The lesson: Consider pairing a small, live rollout this month with a teased milestone next year, so you pitch a two-wave “now and later” story.

Tim Hortons WestJet
3 Sources:

Coverage over time

How this story spread across the media

Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.