Trending PR Campaigns
Flight Roast Takes Off
Tim Hortons and WestJet are bringing a custom “Flight Roast” coffee to eligible WestJet flights from 30 November, brewed specifically for enjoyment at 35,000 feet. The collaboration also sets up a linked loyalty partnership launching in 2027.
Why it worked: It tied a tangible, immediate perk (new in‑flight coffee on Nov 30) to a bigger, future story (loyalty merge), giving journalists a now-and-next news hook.
The lesson: Consider pairing a small, live rollout this month with a teased milestone next year, so you pitch a two-wave “now and later” story.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| theglobeandmail.com | Tim Hortons to offer ‘flight roast’ on WestJet flights as part of larger partnership - The Globe and Mail | Thursday 17th September, 2026 |
| bnnbloomberg.ca | Tim Hortons announces ‘flight roast’ as Canadian brands search for ways to differentiate themselves | Thursday 17th September, 2026 |
| torontosun.com | Tim Hortons coffee coming to WestJet flights before loyalty partnership in 2027 | Friday 18th September, 2026 |