Trending PR Campaigns
Gallup-Pivotal Women’s Healthcare Survey
Gallup and Pivotal surveyed more than 5,000 US adults to expose how women’s healthcare barriers extend into work, family and community life. The campaign turned experiences of dismissal, delayed diagnosis and menopause-related challenges into a set of headline-ready findings, giving the issue a wider social and workplace frame.
Why it worked: It reframed a personal health struggle as an economic and workplace story using nationally weighted, men-vs-women comparative data and clear percentages.
The lesson: Consider quantifying a hidden pain point, then translate it into missed work, money, or time impacts with a clean comparison baseline.
Coverage over time
How this story spread across the media