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Talking Heads Radio Reunion

PR Campaign
Thursday 17th September, 2026

SiriusXM is launching Talking Heads Radio with a rare reunion of all four band members for a live New York Q&A hosted by Este Haim. The channel will play the group’s back catalogue and the event turns a routine station launch into a genuinely newsworthy music moment.

Why it worked: It manufactured scarcity and resolution of long-standing tension—Byrne’s no-reunion stance—by staging a one-night live Q&A to anchor a channel launch.

The lesson: Consider tying a product drop to a long-unlikely reunion or first-time meeting, with a live, limited-seat event that media must attend.

SiriusXM
15 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
siriusxm.com Talking Heads Radio: Listen to the New SiriusXM Channel Thursday 17th September, 2026
spinmagazine.com Talking Heads Assemble For SiriusXM Channel Launch - SPIN Thursday 17th September, 2026
spinmagazine.com Talking Heads Assemble For SiriusXM Channel Launch - SPIN Thursday 17th September, 2026
bestclassicbands.com Talking Heads to Make Rare Appearance for SiriusXM Pop-Up Channel - Best Classic Bands Thursday 17th September, 2026
nme.com Talking Heads to reunite for SiriusXM channel launch event with Este Haim Friday 18th September, 2026
relix.com Talking Heads Members to Regroup for Conversation Around New SiriusXM Channel Friday 18th September, 2026
exclaim.ca Talking Heads to Reunite Once Again, Still Not Making Music │ Exclaim! Friday 18th September, 2026
musicradar.com Radio Head: Talking Heads reunite for their own pop-up shop radio channel in October | MusicRadar Friday 18th September, 2026
thecircle.de Talking Heads: Reunion für besonderes Live-Event! - The Circle Monday 21st September, 2026
thecircle.de Einmalige Angelegenheit: Talking-Heads-Reunion Ende September - The Circle Tuesday 22nd September, 2026
thecircle.de Talking Heads: Ein Abend, der wohl einmalig bleibt - The Circle Friday 25th September, 2026
thecircle.de Talking Heads: Wieder vereint, noch immer ohne Comeback - The Circle Sunday 27th September, 2026
faroutmagazine.co.uk David Byrne admits its “surprising” Talking Heads has “stood the test of time” as band reunite for special event Thursday 1st October, 2026
nme.com Watch Talking Heads reunite again for Q&A with Este Haim to launch new SiriusXM station Thursday 1st October, 2026
lifeboxset.com Talking Heads reúne a sus 4 integrantes: esto ocurrió Thursday 1st October, 2026
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