Trending PR Campaigns
Talking Heads Radio Reunion
SiriusXM is launching Talking Heads Radio with a rare reunion of all four band members for a live New York Q&A hosted by Este Haim. The channel will play the group’s back catalogue and the event turns a routine station launch into a genuinely newsworthy music moment.
Why it worked: It manufactured scarcity and resolution of long-standing tension—Byrne’s no-reunion stance—by staging a one-night live Q&A to anchor a channel launch.
The lesson: Consider tying a product drop to a long-unlikely reunion or first-time meeting, with a live, limited-seat event that media must attend.
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