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Top 10 Campaign in Health & Wellbeing · September 2026
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Top 10 Campaign
Health & Wellbeing · September 2026

LATE: The CPR Song

PR Campaign
Friday 18th September, 2026

Singer Pablo Perea and intensive-care doctor Borja Díez created “LATE”, a song set to the 100–120 beats per minute recommended for CPR. They turned the track into a memorable first-aid teaching tool, with a live resuscitation demonstration and video premiere in Madrid.

Why it worked: It tied a celebrity-driven human story to a clear, actionable utility—an on-beat song matching CPR tempo—validated live with a demo date hook.

The lesson: Consider packaging a lifesaving or stress moment skill into a catchy, countable ritual plus a live demo event with media invites.

Proyecto Reanimación Medinas Management
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
abc.es 'LATE': Pablo Perea y el Dr. Borja Díez unen música y medicina para ayudar a salvar vidas Friday 18th September, 2026
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