Trending PR Campaigns
LATE: The CPR Song
Singer Pablo Perea and intensive-care doctor Borja Díez created “LATE”, a song set to the 100–120 beats per minute recommended for CPR. They turned the track into a memorable first-aid teaching tool, with a live resuscitation demonstration and video premiere in Madrid.
Why it worked: It tied a celebrity-driven human story to a clear, actionable utility—an on-beat song matching CPR tempo—validated live with a demo date hook.
The lesson: Consider packaging a lifesaving or stress moment skill into a catchy, countable ritual plus a live demo event with media invites.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | 'LATE': Pablo Perea y el Dr. Borja Díez unen música y medicina para ayudar a salvar vidas | Friday 18th September, 2026 |