Trending PR Campaigns
Dérap’pas
The Association Antoine Alléno took a road-safety message on tour in a mobile recording studio, inviting young rappers to turn dangerous driving behaviours into songs. It culminated in a €10 Grand Rex concert featuring Rim’K, Soso Maness and other artists, using rap culture rather than traditional warnings to start a conversation about road deaths.
Why it worked: It flipped rap’s speed-and-status trope by having star rappers condemn it, anchored to a €10 Grand Rex date and youth-mortality stats.
The lesson: Consider reframing a subculture’s celebrated behavior as the villain, then stage a low-price marquee event to crystallize the turn.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| vinci-autoroutes.com | Yannick Alléno : "La prévention routière doit changer de visage" | Saturday 5th September, 2026 |
| actu.fr | Des places à 10 euros : les rappeurs Rim'K et Soso Maness en concert à Paris pour sensibiliser à la sécurité routière | Wednesday 16th September, 2026 |