Trending PR Campaigns
Suspensos con carné
Fundación Línea Directa, junto with Fesvial and Etrasa, tested 1,700 licensed drivers on the current theory exam. The striking finding—that 91.9% of Spanish drivers would fail, with Galicia performing best at 87.1%—created a clear, highly shareable news hook around forgotten road-safety knowledge.
Why it worked: A live re-test of licensed drivers produced a shocking fail rate with regional league tables, turning dry safety into urgent, local news.
The lesson: Consider running a surprise re-test or audit with a pass/fail threshold and publish ranked local results to spark coverage.
Coverage over time
How this story spread across the media