Trending PR Campaigns
Regenerative Farming Industry Pulse Survey
Ahead of British Regenerative Farming Week, Eurostar Commodities released an industry pulse survey showing unanimous support for regenerative farming, while exposing a knowledge gap around its wider environmental benefits. The tension between strong enthusiasm and limited understanding gave trade and farming media a timely story about whether the movement can overcome commercial and communication barriers.
Why it worked: The hook was a counterintuitive data point—100% support alongside a 42% knowledge gap—timed to an upcoming industry week, creating urgency and debate.
The lesson: Consider fielding a quick pre-event pulse poll to surface a surprising gap or contradiction, then pitch the tension with a clear stat-led headline.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| purdue.edu | Most consumers are unfamiliar or only slightly familiar with regenerative agriculture | Wednesday 11th September, 2024 |
| frontiersin.org | Frontiers | Regenerative agriculture in Australia: the changing face of farming | Wednesday 18th September, 2024 |
| thescottishfarmer.co.uk | Regenerative farming: Industry backs change despite barriers | The Scottish Farmer | Wednesday 16th September, 2026 |
| farmersguardian.com | Regenerative farming needs to move beyond the farm gate, says survey | Farm News | Farmers Guardian | Saturday 19th September, 2026 |