Trending PR Campaigns
AWS Canal Imperial Water-Saving Project
AWS committed €3.73 million to modernise irrigation along Aragón’s Canal Imperial, replacing 25 kilometres of open channels with enclosed pipes and adding sensors, satellite imagery, AI and a digital twin. The hook is a striking scale claim: the project aims to save more than 10 billion litres of water each year while helping AWS offset the water used by its data centres.
Why it worked: It flipped a hot criticism—data centers waste water—into a quantified local benefit, with hard numbers, infrastructure photos, and a government-stage announcement.
The lesson: Consider reframing your perceived liability as a measurable surplus for a local community, announced with officials and a concrete, auditable metric.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| aragondigital.es | Así cambiará el Canal Imperial con este proyecto de Amazon: de agua perdida al riego inteligente | Tuesday 15th September, 2026 |
| aragonplay.es | AWS instalará tuberías cerradas y desarrollará tecnología en el Canal Imperial para ahorrar 10.000 millones de litros de agua al año | Tuesday 15th September, 2026 |
| elperiodicodearagon.com | AWS sufragará la renovación de 25 kilómetros del Canal Imperial para evitar fugas de agua | Tuesday 15th September, 2026 |
| goaragon.eu | AWS Modernizes Irrigation Canals in Aragon, Saving 10 Billion Liters of Water - Go Aragón | Tuesday 15th September, 2026 |
| culturarsc.com | AWS ya repone más agua de la que utiliza | Thursday 17th September, 2026 |