Trending PR Campaigns
Blow Zero Bonus
During the football finals, Manjimup Police offered drivers a $20 voucher when they returned a zero reading on a roadside breath test. The positive twist on drink-driving enforcement turned a routine safety check into a small, surprising reward for doing the right thing, giving local media a clear human-interest story.
Why it worked: It flipped punishment into reward at a peak-risk moment, creating a counterintuitive “police paying drivers” headline backed by simple, countable vouchers.
The lesson: Consider staging a surprise micro-reward for routine compliance during a predictable surge, and track a clear, finite number of giveaways.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.net.au | Country police dangle $20 reward for sober drivers | Wednesday 16th September, 2026 |