Trending PR Campaigns
GAES Measures the Sound of Madrid’s F1 Grand Prix
During Madrid’s first Formula 1 Grand Prix, GAES placed sound meters at three points outside the circuit to measure what nearby residents and passers-by were exposed to. It turned the event’s noise debate into accessible data, with an audiologist explaining the risks and recommending hearing protection.
Why it worked: It hijacked a citywide event with timely, third‑party acoustic measurements, reframing controversy into clear thresholds and expert‑backed, practical guidance.
The lesson: Consider piggybacking on a major, noisy public moment by publishing simple, on-site measurements plus a specialist’s one-line risk/mitigation verdict.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| infobae.com | La Fórmula 1 en Madrid produce un ruido de hasta 88 dB en parte del circuito, superando el límite perjudicial de la OMS - Infobae | Tuesday 15th September, 2026 |
| marca.com | La F1 alcanza los 88 decibelios en Madrid: este fue el punto más ruidoso del circuito | MARCA | Tuesday 15th September, 2026 |
| marketingdirecto.com | GAES analiza el ruido de la F1 en Madring | Wednesday 16th September, 2026 |
| abc.es | Francesc Carreño, experto en audiología: «Un GP de F1 como el de Madrid es peligroso, pero los organismos toman precauciones para prevenir daños» | Thursday 17th September, 2026 |