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Top 3 Campaign in Health & Wellbeing · August 2026
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Top 3 Campaign
Health & Wellbeing · August 2026

AI-Powered Clinical Trial Savings Study

PR Campaign
Wednesday 12th August, 2026

Medable worked with the Tufts Center for the Study of Drug Development to quantify what its AI clinical-monitoring agent could save in cancer-drug trials. The resulting study claimed the technology could cut around 10 weeks and up to $5.6 million from late-stage trials, giving the brand a data-led hook for healthcare and business coverage.

Why it worked: It packaged third-party quantified ROI (10 weeks, $5.6M) from a credible academic model, turning vague AI hype into hard, exclusive numbers.

The lesson: Consider commissioning an independent model to quantify time or cost saved, then pitch the clearest before/after dollar and weeks headline.

Medable Tufts Center for the Study of Drug Development
4 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
axios.com AI brings savings to clinical trials: study Wednesday 12th August, 2026
ibtimes.com AI Could Cut 10 Weeks From Cancer Trials. Drugmakers Could Save Millions. | IBTimes Thursday 13th August, 2026
clinicaltrialsarena.com AI can deliver gains of $21m per drug development programme, study finds Thursday 13th August, 2026
genengnews.com Financial Value of AI Agents in Drug Development Thursday 13th August, 2026
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