Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 5 Campaign in Fashion & Apparel · September 2026
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Top 5 Campaign
Fashion & Apparel · September 2026

Live Your Story

PR Campaign
Wednesday 16th September, 2026

Coach cast Elle Fanning as a festival bus driver transporting PinkPantheress and other musicians in a campaign about swapping screen time for live connection. The partnership with Spotify extends into Coach’s Tabby Tour, using music, custom bags and real-world events to make the brand’s community message tangible.

Why it worked: It hit a timely screen-fatigue narrative with a concrete proof point—Spotify partnership plus IRL Tabby Tour dates journalists could list and localize.

The lesson: Consider anchoring your pitch to a cultural swing, then attach a real-world calendar (tour, pop-up, hotline) reporters can peg and preview.

Coach Spotify
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
marketingdive.com Coach channels music into fall campaign with Spotify integration, bus tour | Marketing Dive Wednesday 16th September, 2026
marieclaire.com Gen Z Darlings PinkPantheress and Elle Fanning Trade FaceTime for Festival Crowds in Coach's Newest Campaign Wednesday 16th September, 2026
marketing-interactive.com Coach puts music at the heart of its Gen Z play | Marketing-Interactive Thursday 17th September, 2026
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FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.