Trending PR Campaigns
The Legacy AI Reality Check
Ensono published its 2026 State of IT Modernization report, based on research with 500 US and UK technology decision-makers. Its newsworthy hook was the counterintuitive finding that AI investment is making legacy systems more valuable, with businesses extending mainframes and other existing infrastructure rather than replacing them outright.
Why it worked: It flipped the AI narrative with quantified contrarian data (78% value legacy more), giving reporters a clean headline and fresh tension.
The lesson: Consider fielding a short survey that reveals a counterintuitive adoption tradeoff, with one punchy stat and leader quotes ready to go.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| theregister.com | Enterprises are sweating legacy IT assets as AI investment grows | Wednesday 16th September, 2026 |
| techradar.com | The end of 'rip and replace'? New survey finds businesses are sticking it out with legacy tech | Thursday 17th September, 2026 |