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GLAAD State of LGBTQ Inclusion in Gaming Report
Tuesday 13th February, 2024
GLAAD partnered with Nielsen to publish its inaugural report on LGBTQ inclusion in gaming. The research created a clear news hook: nearly one in five active gamers are LGBTQ, while fewer than 2% of major games feature LGBTQ characters, alongside troubling data on online harassment and gaming as a space for self-expression.
Why it worked: The first-ever, Nielsen-backed report quantified a glaring 17% vs <2% representation gap and tied it to current anti-LGBTQ legislation and harassment data.
The lesson: Consider fielding a first-of-its-kind audit with a respected third party that exposes a measurable supply-demand gap and names accountable stakeholders.
GLAAD
Nielsen
6 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| glaad.org | 2024 GLAAD Gaming Report: The State of LGBTQ Inclusion in Video Games | GLAAD | Tuesday 13th February, 2024 |
| glaad.org | GLAAD’S INAUGURAL GLAAD GAMING REPORT FINDS GROWING NUMBER OF LGBTQ GAMERS WHILE LGBTQ CHARACTERS IN GAMES LAG FAR BEHIND | GLAAD | Tuesday 13th February, 2024 |
| cgmagonline.com | New 2024 GLAAD Gaming Report Says '1-in-5 Active Gamers are LGBTQ' | Tuesday 13th February, 2024 |
| them.us | One in Five Gamers Are LGBTQ+, But Less Than 2% of Video Games Have LGBTQ+ Characters | Them | Tuesday 13th February, 2024 |
| usatoday.com | More gamers are LGBTQ, but video game industry lags in representation, GLAAD report finds | Tuesday 13th February, 2024 |
| glaad.org | GLAAD Gaming | GLAAD | Friday 28th February, 2025 |