Trending PR Campaigns
KFC x Doritos Loaded Bag
KFC and Doritos combined their signature products in a limited-edition Loaded Bag: Tangy Cheese Doritos topped with sauces, jalapeños and KFC chicken tenders. The deliberately excessive format, served in a custom side-opening Doritos bag, gives the cross-brand launch a playful hook beyond a standard menu release.
Why it worked: The scarcity window plus a weirdly tactile packaging twist (side-opening Doritos bag) created a must-try, photo-friendly news hook.
The lesson: Consider pitching a limited-run mashup with an unconventional container or serving ritual designed for irresistible photos and a single platform exclusive.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| sweetpress.com | KFC y Doritos traen a España el formato street food Doritos Loaded | Tuesday 18th August, 2026 |
| restaurantandcafe.co.nz | KFC x Doritos Loaded Launches Across 27 European Markets - Restaurant & Café | Thursday 20th August, 2026 |
| excelenciasgourmet.com | KFC y Doritos llevan Doritos Loaded a España | Excelencias Gourmet | Wednesday 26th August, 2026 |
| horecanet.pl | Nowe menu KFC x Doritos Loaded | Horecanet.pl | Tuesday 1st September, 2026 |
| wiadomoscispozywcze.pl | KFC x Doritos Loaded. W limitowanym menu w Polsce debiutuje kultowy kurczak | Tuesday 1st September, 2026 |
| innpoland.pl | KFC miesza z Doritosami. Od 1 września w menu ląduje coś, czego jeszcze nie było | INNPoland.pl | Tuesday 1st September, 2026 |
| thegrocer.co.uk | KFC teams up with Doritos for limited-edition loaded bag | Wednesday 16th September, 2026 |