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Top 3 Campaign in Retail · September 2026
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Top 3 Campaign
Retail · September 2026

KFC x Doritos Loaded Bag

PR Campaign
Tuesday 18th August, 2026

KFC and Doritos combined their signature products in a limited-edition Loaded Bag: Tangy Cheese Doritos topped with sauces, jalapeños and KFC chicken tenders. The deliberately excessive format, served in a custom side-opening Doritos bag, gives the cross-brand launch a playful hook beyond a standard menu release.

Why it worked: The scarcity window plus a weirdly tactile packaging twist (side-opening Doritos bag) created a must-try, photo-friendly news hook.

The lesson: Consider pitching a limited-run mashup with an unconventional container or serving ritual designed for irresistible photos and a single platform exclusive.

KFC Doritos
7 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
sweetpress.com KFC y Doritos traen a España el formato street food Doritos Loaded Tuesday 18th August, 2026
restaurantandcafe.co.nz KFC x Doritos Loaded Launches Across 27 European Markets - Restaurant & Café Thursday 20th August, 2026
excelenciasgourmet.com KFC y Doritos llevan Doritos Loaded a España | Excelencias Gourmet Wednesday 26th August, 2026
horecanet.pl Nowe menu KFC x Doritos Loaded | Horecanet.pl Tuesday 1st September, 2026
wiadomoscispozywcze.pl KFC x Doritos Loaded. W limitowanym menu w Polsce debiutuje kultowy kurczak Tuesday 1st September, 2026
innpoland.pl KFC miesza z Doritosami. Od 1 września w menu ląduje coś, czego jeszcze nie było | INNPoland.pl Tuesday 1st September, 2026
thegrocer.co.uk KFC teams up with Doritos for limited-edition loaded bag Wednesday 16th September, 2026
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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