Trending PR Campaigns
Kellogg’s Regenerative Wheat Partnership
Kellogg’s launched a five-year partnership with Soil Capital to help 25 UK wheat farmers adopt regenerative practices across nearly 4,000 hectares. The programme combines farm data, soil measurements, satellite monitoring and financial incentives, giving the brand a credible supply-chain story around soil health, resilience and emissions.
Why it worked: It tied a concrete, time-bound supply chain shift (five-year, 100% UK wheat) to measurable on-farm changes with third‑party verification and farmer voices.
The lesson: Consider pitching a limited, time-bound pilot with independent measurement and frontline testimonials, committing to scale to 100% of a core input.
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