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Kellogg’s Regenerative Wheat Partnership

PR Campaign
Monday 14th September, 2026

Kellogg’s launched a five-year partnership with Soil Capital to help 25 UK wheat farmers adopt regenerative practices across nearly 4,000 hectares. The programme combines farm data, soil measurements, satellite monitoring and financial incentives, giving the brand a credible supply-chain story around soil health, resilience and emissions.

Why it worked: It tied a concrete, time-bound supply chain shift (five-year, 100% UK wheat) to measurable on-farm changes with third‑party verification and farmer voices.

The lesson: Consider pitching a limited, time-bound pilot with independent measurement and frontline testimonials, committing to scale to 100% of a core input.

Kellogg’s Soil Capital
11 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
brownfieldagnews.com Kellogg's focuses on regenerative ag with Michigan wheat growers - Brownfield Ag News Wednesday 29th July, 2020
foodmanufacture.co.uk Kellogg’s backs British farmers with extensive regen ag scheme Monday 14th September, 2026
foodandbeverage.business Kellogg’s Backs UK Farmers with New Regenerative Agriculture Scheme - Food and Beverage Business Wednesday 16th September, 2026
thegrocer.co.uk Kellogg’s backs regenerative farming with wheat sourcing programme Wednesday 16th September, 2026
bakingbusiness.com WK Kellogg backs regen ag program in UK | Baking Business Friday 18th September, 2026
bakingbusiness.com Kellogg backs regen ag program in UK | Baking Business Friday 18th September, 2026
world-grain.com Kellogg's supports regenerative agriculture in UK | World Grain Friday 18th September, 2026
world-grain.com WK Kellogg supports regenerative agriculture in UK | World Grain Friday 18th September, 2026
foodbusinessnews.net WK Kellogg supports regen ag program in UK | Food Business News Friday 18th September, 2026
procurementmag.com Kellogg’s Launches New UK Regenerative Agriculture Programme | Procurement Magazine Thursday 24th September, 2026
farmersguardian.com Kellogg's regen programme to cover UK wheat supply | Farm News | Farmers Guardian Friday 25th September, 2026
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