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Autumn Statement Buyer Pause Survey

PR Campaign
Wednesday 16th September, 2026

House Buyer Bureau commissioned a survey of 1,193 homebuyers to show how Autumn Statement uncertainty was affecting property searches. The hook was a timely set of figures showing that almost half of prospective buyers were delaying or considering delaying their purchase, giving property media a clear market story ahead of the fiscal announcement.

Why it worked: It piggybacked a fixed news moment with fresh, quantified jeopardy (48% pausing), turning vague speculation into a concrete pre-announcement market stat.

The lesson: Consider running a quick, nationally representative poll before a set-piece event to quantify likely behavior change and pitch the headline number.

House Buyer Bureau
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
propertyindustryeye.com Estate agents face buyer slowdown as Autumn Statement uncertainty bites Wednesday 16th September, 2026
londonlovesproperty.com Almost half of homebuyers on the fence until Autumn Statement uncertainty has passed - London Property News | londonlovesproperty.com Wednesday 16th September, 2026
mortgagesolutions.co.uk Home moving demand holds firm despite political uncertainty Monday 28th September, 2026
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