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Yu-Gi-Oh! Domino City Reunion

PR Campaign

Tuesday 15th September, 2026

To mark the manga’s 30th anniversary and promote its first dedicated original-art exhibition, Yu-Gi-Oh! released a 90-second animated clip reuniting Yugi, his friends and Blue-Eyes White Dragon in Domino City. The new story gives fans a fresh piece of the world while drawing attention to the exhibition’s 370-plus original artworks.

Why it worked: It paired a scarce, canon-expanding micro-episode with a hard date-driven anniversary and exhibition reveal—exclusive new footage plus a timely event hook.

The lesson: Consider commissioning a short, in-universe scene that debuts alongside an on-sale date or opening to give media a fresh, timed peg.

Yu-Gi-Oh!

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
complex.com	Yugi and Friends Return to Domino City in New Clip For 'Yu-Gi-Oh!' Art Exhibition	Tuesday 15th September, 2026

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