Travel PR Campaigns
Collection 186: Target x Isaac Mizrahi
Target partnered with designer Isaac Mizrahi on Collection 186, a limited-edition range of red workwear available exclusively to employees. The optional 16-piece line turns a stricter dress code into a small piece of “Tar-zhay” fashion nostalgia, giving staff a more stylish way to wear the brand’s signature colour.
Why it worked: It flipped a potentially unpopular dress-code crackdown into a nostalgia-fueled exclusive drop with Isaac Mizrahi, creating a timely policy-to-fashion news hook.
The lesson: Consider reframing a dry operational change as a limited, designer-style release that employees or insiders can access first.
Coverage over time
How this story spread across the media