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Top 10 Campaign in Fashion & Apparel · September 2026
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Top 10 Campaign
Fashion & Apparel · September 2026

The Vivet Reunion Runway

PR Campaign
Sunday 13th September, 2026

For his debut Vivet fashion show during New York Fashion Week, Kai Cenat invited former friend and fellow streamer BruceDropEmOff to walk the runway after they reconciled over dinner. The personal reunion turned a conventional collection debut into a story about growth, maturity and repairing relationships.

Why it worked: It fused a public reconciliation to a NYFW debut, resolving a known feud on-camera and giving journalists a human arc beyond clothes.

The lesson: Consider engineering a live, stakesy resolution—settle a rift or repay a debt—timed to your launch so coverage gets a built-in narrative.

Vivet Kai Cenat
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Coverage over time

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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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