Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 3 Campaign September 2026
Back
Top 3 Campaign
All Sectors · September 2026

AWS Tech4Water Aragón

PR Campaign
Tuesday 15th September, 2026

At AWS’s Tech4Water forum in Zaragoza, the company unveiled a €3.73m irrigation project designed to save more than 10 billion litres of water annually. The hook was turning data-centre technology into a practical water-saving story, using sealed canals, sensors, satellite imagery and a digital twin to modernise Aragón’s farming infrastructure.

Why it worked: It piggybacked a hot policy fight with a concrete, counterintuitive stat—data centers saving 10B+ litres—backed by a funded, shovel‑ready project.

The lesson: Consider tying your product to a live regulatory debate with a measurable public benefit and a funded pilot the press can visit.

Amazon Web Services Agrow Analytics
12 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
ondacero.es AWS destina 17 millones a mejorar la gestión del agua en localidades con centros de datos | Onda Cero Radio Monday 3rd March, 2025
elespanol.com Azcón carga contra el decreto de los centros de datos: "Dicen que la factura sube si las inversiones en Aragón no se paran" Tuesday 15th September, 2026
ecodezaragoza.tv Jorge Azcón ensalza el proyecto de AWS para ahorrar 10.000 millones de litros de agua al año en Aragón mediante la tecnología - Eco de Zaragoza Tuesday 15th September, 2026
lasprovincias.es AWS prevé la reposición de más de 10.000 millones de litros de agua en Aragón | Las Provincias Tuesday 15th September, 2026
europapress.es Azcón defiende en Tech4Water que el crecimiento económico sostenible "es posible a través de la tecnología" Tuesday 15th September, 2026
hoyaragon.es Amazon ahorrará 10.000 millones de litros con el Canal Imperial y ya devuelve 15 veces más agua de la que usa en Aragón Tuesday 15th September, 2026
abc.es Azcón carga contra el «erróneo» decreto del Gobierno: «El crecimiento sostenible es posible a través de la tecnología» Tuesday 15th September, 2026
eleconomista.es AWS invertirá 4 millones para modernizar el riego en el Canal Imperial de Aragón Tuesday 15th September, 2026
goaragon.fr AWS modernise les canaux d'irrigation en Aragón et économise 10 milliards de litres d'eau - Go Aragón Tuesday 15th September, 2026
goaragon.eu AWS Modernizes Irrigation Canals in Aragon, Saving 10 Billion Liters of Water - Go Aragón Tuesday 15th September, 2026
goaragon.eu AWS Modernizes Irrigation Canals in Aragon, Saving 10 Billion Liters of Water - Go Aragón Tuesday 15th September, 2026
goaragon.es AWS moderniza acequias en Aragón y ahorrará 10.000 millones de litros de agua - Go Aragón Tuesday 15th September, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.