Trending PR Campaigns
Orange County E-Bike Buyback
Orange County’s district attorney created a gun-buyback-style scheme for e-bikes, offering $200–$1,000 gift cards to anyone surrendering an e-bike, scooter or e-motorcycle. The deliberately provocative idea drew huge queues, collected nearly 1,000 vehicles and sparked debate about public spending and street safety.
Why it worked: Framing an e-bike amnesty exactly like a gun buyback created a sharp policy contrast, hard numbers, and photogenic lines—catnip for metro desks.
The lesson: Consider rebranding a familiar enforcement tool for an unexpected target, then guarantee visual queues and a clear tally journalists can headline.
Coverage over time
How this story spread across the media