Trending PR Campaigns
Landlords Look Closer to Home
Redwood Bank commissioned an analysis of landlord investment patterns from 2021 to 2026, revealing that professional landlords are increasingly buying in familiar local markets. The regional contrasts, particularly the rises in the East Midlands and South West and the fall in Wales, gave the bank a timely data-led story about how higher costs and regulation are reshaping buy-to-let decisions.
Why it worked: It won coverage by quantifying a counter-trend—landlords prioritising local familiarity over headline yields—with sharp regional deltas that rewrite lender risk assumptions.
The lesson: Consider mining your customer or partner data to expose a regional reversal that challenges a common metric, then offer implications for operators.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| propertyindustryeye.com | Landlords favour familiar territory as investment strategies shift | Tuesday 15th September, 2026 |