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Finance · September 2026
The Grief Tax Report
Monday 14th September, 2026
Empathy partnered with Censuswide to survey more than 5,500 employees and employers about the hidden workload of bereavement, giving the burden a memorable name: “The Grief Tax”. The report turned an overlooked workplace issue into a timely conversation about benefits, retention and the roughly 500 hours involved in managing a loved one’s affairs.
Why it worked: It quantified a universal, “invisible” burden (500 hours) with a sticky name, tied to looming 2026 budget decisions—giving brokers a clear, timely ROI hook.
The lesson: Consider naming and quantifying a hidden workload in your space, then time it to an upcoming planning cycle to force action.
Empathy
Censuswide
Voya Financial
2 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| benefitsandpensionsmonitor.com | 'The Grief Tax' is costing more than time off and plan sponsors can't afford to ignore it | Benefits and Pensions Monitor | Monday 14th April, 2025 |
| insurancebusinessmag.com | Bereavement benefits emerge as a gap brokers can fill in 2026 | Insurance Business | Monday 14th September, 2026 |