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Health & Wellbeing · August 2026
State of HIV Stigma Report
Wednesday 22nd July, 2026
GLAAD and Gilead Sciences released their sixth annual State of HIV Stigma report, using new data to show how rarely people living with HIV appear in mainstream media. The report turned an issue of representation into a clear media and public-health story, highlighting the gap between modern HIV treatment and outdated public understanding.
Why it worked: Annual trend data quantified a widening visibility gap (72% unseen, rising year-over-year), reframing representation as a timely public-health failure.
The lesson: Consider releasing an annual tracker that spotlights a worsening gap with one headline metric that shames an industry into action.
GLAAD
Gilead Sciences
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| glaad.org | 2023 State of HIV Stigma Report | GLAAD | Wednesday 6th September, 2023 |
| hollywoodreporter.com | How Gilead Is Working With Cultural Influencers to Bring Attention to HIV Stigma and Elevate HIV Prevention | Wednesday 22nd July, 2026 |
| glaad.org | GLAAD ANNUAL ‘STATE OF HIV STIGMA’ STUDY: ALARMING GAP BETWEEN SCIENTIFIC PROGRESS AND PUBLIC UNDERSTANDING OF HIV | GLAAD | Thursday 20th August, 2026 |
| glaad.org | GLAAD’s 2026 State of HIV Stigma Report Shows Alarming Gap Between Scientific Progress and Public Understanding of HIV | GLAAD | Thursday 20th August, 2026 |
| variety.com | Most Americans Have Not Seen Stories of People Living With HIV in Media in the Last Year: GLAAD Report | Thursday 20th August, 2026 |