Trending PR Campaigns
The Trailer That Refused to Sway
Diamond C Trailers demonstrated Lippert’s anti-lock braking system by panic-braking and swerving with a 16,000-pound trailer carrying a JCB telehandler. The deliberately hair-raising test made an otherwise technical safety feature instantly understandable—and gave automotive media a compelling video to share.
Why it worked: A visceral, high-stakes demo video turned abstract safety tech into a single shocking proof-moment, creating undeniable, shareable before/after contrast.
The lesson: Consider staging a controlled, worst-case stress test on camera that compresses your product’s benefit into one undeniable, 10-second clip.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| thedrive.com | You’ve Never Seen a 16,000-Pound Trailer Stay This Stable in a Panic Brake | Monday 14th September, 2026 |