Trending PR Campaigns
Pastrana Takes on the Fan Car
McMurtry Automotive put Travis Pastrana behind the wheel of its fan-assisted Speirling prototype at Dunsfold Aerodrome, then raced it against a quad bike and motorised unicycle. The deliberately odd comparison gave the electric car’s extraordinary grip and speed a simple, entertaining story beyond the usual specification sheet.
Why it worked: They staged a celebrity stress-test with absurd foils, turning niche tech (fan downforce) into a visual, undeniable performance proof at a known benchmark track.
The lesson: Consider pitting your product against a humorous, mismatched challenger to create an obvious, watchable proof that bypasses specs and jargon.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| conceptcarz.com | Travis Pastrana unleashes the McMurtry Spéirling prototype on track in new film | Conceptcarz.com | Friday 11th September, 2026 |
| autoweek.com | Travis Pastrana Drives McMurtry Spéirling—and Is Blown Away | Friday 11th September, 2026 |
| autoevolution.com | Travis Pastrana Makes Childhood Dream Come True, Drives the McMurtry Speirling - autoevolution | Saturday 12th September, 2026 |
| autoblog.com | Travis Pastrana Says This Fan EV Is the Fastest Car He’s Ever Driven - Autoblog | Saturday 12th September, 2026 |
| motor1.com | Pastrana Says McMurtry Speirling Made Him 'Faster Than Ever' | Monday 14th September, 2026 |
| automotiveaddicts.com | Travis Pastrana Gets a Wild First Taste of the 1,000-HP McMurtry Spéirling : Automotive Addicts | — |