Trending PR Campaigns
Hipcamp 2026 Australia Awards
Hipcamp analysed a year of booking, rating and review data from its Australian campsite network to crown the country’s best tent and caravan spots for 2026. The data-led awards turned customer behaviour into a useful travel story, highlighting everything from river-island camps to remote mountain sites and working farms.
Why it worked: A seasonally timed, data-ranked winners list turned 8M user actions into a ready-made editorial guide with local angles per state.
The lesson: Consider packaging your platform’s past-year usage data into a timely ranked awards list tied to an upcoming seasonal rush.
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