Trending PR Campaigns
Make Your Own Big Box
GOG expanded its game-preservation programme by offering downloadable 3D scans and printable packaging for classic PC games, letting players recreate the beloved big-box releases at home. The playful response to the loss of physical game packaging turned preservation into a hands-on nostalgia project.
Why it worked: It piggybacked on the hot “end of physical media” debate with a defiant DIY workaround—free 3D box scans you can print today.
The lesson: Consider offering a free, printable, DIY kit that solves a current industry gripe and invites fans to physically participate this week.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| arstechnica.com | GOG brings back "big box" PC games, one printable template at a time - Ars Technica | Tuesday 8th September, 2026 |
| gamesradar.com | "If they won't give you physical games, make your own" - GOG now lets you turn digital games into big box PC releases, and my shelf is already sobbing | GamesRadar+ | Thursday 10th September, 2026 |