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Top 10 Campaign in Retail · September 2026
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Top 10 Campaign
Retail · September 2026

Make Your Own Big Box

PR Campaign
Tuesday 8th September, 2026

GOG expanded its game-preservation programme by offering downloadable 3D scans and printable packaging for classic PC games, letting players recreate the beloved big-box releases at home. The playful response to the loss of physical game packaging turned preservation into a hands-on nostalgia project.

Why it worked: It piggybacked on the hot “end of physical media” debate with a defiant DIY workaround—free 3D box scans you can print today.

The lesson: Consider offering a free, printable, DIY kit that solves a current industry gripe and invites fans to physically participate this week.

GOG Big Box Collection
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Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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