Trending PR Campaigns
Macy’s Celebrate American Designers
Macy’s launched its Fall 2026 Celebrate American Designers campaign, bringing six designers together for exclusive capsule collections. The hook is a single retail platform showing the many different faces of American fashion, from classic prep and soft tailoring to Caribbean-influenced streetwear.
Why it worked: It piggybacked on NYFW timing with an exclusive, multi-designer drop, offering one-stop access to heritage names and buzzy upstarts.
The lesson: Consider bundling unlikely experts into one limited, time-boxed release and pitch it as the only place to sample the full spectrum.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| people.com | Macy’s Launches Designer Capsule Collections Celebrating American Fashion (Exclusive) | Tuesday 25th August, 2026 |
| businesswire.com | Macy’s Unveils Its 2026 Fall Fashion Campaign Featuring a Celebration of American Fashion - AOL | Tuesday 8th September, 2026 |
| fibre2fashion.com | Macy's launches exclusive celebrate American Designers collection - Fibre2Fashion | Wednesday 9th September, 2026 |
| wwd.com | Macy’s Fall 2026 American Designer Collections: Tommy Hilfiger & More | Friday 11th September, 2026 |