Trending PR Campaigns
The World’s Biggest Alfajor
In Buenos Aires, Cafecito BA and streamer Spreen assembled a 3,162-kilo alfajor in front of the Floralis Genérica, using more than 100 people and enough ingredients to set a Guinness World Record. The giant treat was then divided into around 60,000 portions, with leftovers donated to a children’s centre.
Why it worked: It piggybacked on Guinness’s hard news trigger—an officially certified, record-smashing feat—amplified by a live-streamer’s built-in audience and public spectacle.
The lesson: Consider staging a measurable, certifiable “largest/first/fastest” stunt with an on-site verifier and a creator who guarantees turnout.
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