Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Back

The World’s Biggest Alfajor

PR Campaign
Thursday 3rd September, 2026

In Buenos Aires, Cafecito BA and streamer Spreen assembled a 3,162-kilo alfajor in front of the Floralis Genérica, using more than 100 people and enough ingredients to set a Guinness World Record. The giant treat was then divided into around 60,000 portions, with leftovers donated to a children’s centre.

Why it worked: It piggybacked on Guinness’s hard news trigger—an officially certified, record-smashing feat—amplified by a live-streamer’s built-in audience and public spectacle.

The lesson: Consider staging a measurable, certifiable “largest/first/fastest” stunt with an on-site verifier and a creator who guarantees turnout.

Cafecito BA Spreen Instituto Gastronómico Internacional Kilómetro del Alfajor Argentino
9 Sources:
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.