Trending PR Campaigns
The Ageing HVAC Wake-Up Call
AVI Compact used new market data to highlight that more than 30% of Romania’s commercial HVAC equipment is over 15 years old. The company connected the finding to rising energy costs, smarter building systems, refrigerant recovery and incoming European regulations, creating a timely business story around the need to modernise neglected infrastructure.
Why it worked: It paired a hard, surprising stat with a regulatory deadline and cost pressure, creating an urgent “must-upgrade-now” business mandate.
The lesson: Consider commissioning a simple age audit in your market, then tie the oldest third to an imminent rule change and cost risk.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| business-review.eu | Over 30% of air conditioning and ventilation equipment in commercial buildings is more than15 years old | Thursday 10th September, 2026 |