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Top 10 Campaign in Travel · September 2026
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Top 10 Campaign
Travel · September 2026

Yellow Bloom Rd

PR Campaign
Thursday 10th September, 2026

Temora Shire Council and FarmLink Research created a free public canola field where tourists could safely walk among the flowers and take selfies, rather than trespassing on working farms. The simple, practical idea turned a recurring biosecurity problem into a tourism drawcard, helping attract visitors and local spending.

Why it worked: It flipped an annual trespass/biosecurity headache into a sanctioned selfie zone with hard numbers on tourism uplift and a tight six‑week window.

The lesson: Consider creating a safe, sanctioned version of a risky public behavior and pair it with a short seasonal deadline plus spend metrics.

Canola Trail Temora Shire Council FarmLink Research
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Coverage over time

How this story spread across the media

Publication Headline Date
abc.net.au Free canola field lets tourists take selfies without trampling crops Thursday 10th September, 2026
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What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

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Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

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