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Yellow Bloom Rd
Temora Shire Council and FarmLink Research created a free public canola field where tourists could safely walk among the flowers and take selfies, rather than trespassing on working farms. The simple, practical idea turned a recurring biosecurity problem into a tourism drawcard, helping attract visitors and local spending.
Why it worked: It flipped an annual trespass/biosecurity headache into a sanctioned selfie zone with hard numbers on tourism uplift and a tight six‑week window.
The lesson: Consider creating a safe, sanctioned version of a risky public behavior and pair it with a short seasonal deadline plus spend metrics.
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How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.net.au | Free canola field lets tourists take selfies without trampling crops | Thursday 10th September, 2026 |