Trending PR Campaigns
Super-Boosting Coral Reefs
As El Niño threatened to intensify coral bleaching, Rolex-backed Coral Gardeners showcased its work restoring reefs in French Polynesia. The campaign turned a serious climate risk into a vivid, human-led conservation story designed for CNN’s environmental coverage.
Why it worked: It rode a hard news peg—imminent El Niño—then delivered a counter-narrative via Rolex-backed, on-location reef “super-boosting” with named human protagonists.
The lesson: Consider tying your solution to a looming calendar threat and offer exclusive, on-the-ground access with a credible backer and quotable lead.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| unesco.org | Heat-resistant ‘super corals’: a source of hope for the future of | Tuesday 22nd April, 2025 |
| cnn.com | Super-boosting coral reefs as El Niño looms | Thursday 10th September, 2026 |
| npr.org | Scientists hope studying the world's pristine reefs will help them heal others : NPR | Wednesday 23rd September, 2026 |