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The Joy of Loving
Ferragamo cast Kris Jenner as a director conducting screen tests with real-life families, siblings, partners and chosen families for its holiday campaign. The cinematic series links the idea of family across generations with the house’s history of dressing Hollywood stars.
Why it worked: It hijacked two news cycles at once—holiday ads and a fresh Kardashians season—using a meta twist (Jenner as director) plus legacy Hollywood links.
The lesson: Consider timing a celebrity-as-role-reversal concept to collide with two live cycles, then anchor it with a brand-origin callback.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| wwd.com | Kris Jenner Fronts Ferragamo Holiday 2026 Campaign With Real Families | Wednesday 14th October, 2026 |
| pagesix.com | Kris Jenner is the face of Ferragamo’s 2026 holiday campaign | Wednesday 14th October, 2026 |
| nssmag.com | Kris Jenner Directs Ferragamo's Holiday 2026 Campaign - nss magazine | Tuesday 20th October, 2026 |