Trending PR Campaigns

The best PR campaigns right now, ranked by coverage. Updated daily.
Top 10 Campaign in Fashion & Apparel · October 2026
Back
Top 10 Campaign
Fashion & Apparel · October 2026

The Joy of Loving

PR Campaign
Wednesday 14th October, 2026

Ferragamo cast Kris Jenner as a director conducting screen tests with real-life families, siblings, partners and chosen families for its holiday campaign. The cinematic series links the idea of family across generations with the house’s history of dressing Hollywood stars.

Why it worked: It hijacked two news cycles at once—holiday ads and a fresh Kardashians season—using a meta twist (Jenner as director) plus legacy Hollywood links.

The lesson: Consider timing a celebrity-as-role-reversal concept to collide with two live cycles, then anchor it with a brand-origin callback.

Ferragamo
3 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
wwd.com Kris Jenner Fronts Ferragamo Holiday 2026 Campaign With Real Families Wednesday 14th October, 2026
pagesix.com Kris Jenner is the face of Ferragamo’s 2026 holiday campaign Wednesday 14th October, 2026
nssmag.com Kris Jenner Directs Ferragamo's Holiday 2026 Campaign - nss magazine Tuesday 20th October, 2026
Want PR opportunities like this for your brand?
Finchling monitors the news, competitor coverage and upcoming events to uncover timely PR angles and campaign ideas tailored to your brand.

FAQs

What is this?

Every day, brands launch PR campaigns and the media covers them. We scan lots of different news sources and use AI to spot the campaigns behind the stories, and show you which ones are getting the most traction right now. Think of it as a live leaderboard of what's working in PR.

Where does the data come from?

Finchling is a news monitoring tool that analyses lots of news from across the internet.

Does this track sponsored posts, or is it earned media only?

It's built to only track earned media - we use AI to filter out anything that we think is a sponsored placement.

What does "ranked by coverage" mean?

It's ranked by the volume of coverage that talks positively about the campaign. We count the outlets covering it, then give a boost to campaigns whose coverage is positive, and those with negative coverage drop down. We're not weighting by outlet size or reach.

Why isn't my campaign listed?

If you've launched a PR campaign recently and it's not included in here, and you think it should be - drop us a note and we'll investigate.

What's Finchling?

Finchling is the full product behind this page. It finds PR opportunities tailored to your brand - reactive stories to jump on and proactive campaigns to plan. This page is a taste of what Finchling sees every day. If you want the full picture, have a look.