Trending PR Campaigns
SafeStrap: Coasters Without Removing Your Prosthesis
Efteling worked with TU Delft and De Hoogstraat Rehabilitation to create SafeStrap, a device that keeps leg prostheses securely attached during roller-coaster rides. The park demonstrated it on its Baron 1898 dive coaster with prosthesis users, turning a practical accessibility improvement into a clear, human story about making thrill rides more inclusive.
Why it worked: It paired a tangible engineering fix with a live demo by prosthesis users, delivering verifiable, first-to-market inclusion news with visuals.
The lesson: Consider staging a real-user stress test of a simple fix, co-developed with credible partners, and offer exclusive footage plus rollout dates.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| efteling.com | New safety strap enables worry-free roller coaster rides for people with leg prostheses | Wednesday 9th September, 2026 |
| efteling.com | Zorgeloos de achtbaan in met een beenprothese dankzij veiligheidsriem | Wednesday 9th September, 2026 |
| opedge.com | Device Helps Prosthesis Users Ride Roller Coasters - The O&P EDGE Magazine | Wednesday 9th September, 2026 |
| amusementtoday.com | New safety strap enables worry-free roller coaster rides for people with leg prostheses – Amusement Today | Thursday 10th September, 2026 |
| blooloop.com | Efteling introduces new safety device for coaster riders with leg prostheses | Thursday 10th September, 2026 |