Trending PR Campaigns
Microsoft Work Trend Index 2026
Microsoft published its 2026 Work Trend Index, highlighting that 32% of India’s workforce are “Frontier Professionals” using AI regularly, while 78% of Indian AI users say it enables work that was not possible a year ago. The campaign turned original workplace research into a news hook about India’s rapid adoption of AI.
Why it worked: It packaged proprietary, country-specific adoption stats (32% frontier pros; 78% new-work enabled) that contradict slower global uptake, giving editors a crisp headline.
The lesson: Consider releasing fresh, localized numbers that outpace global benchmarks and name a new cohort, so editors get a label and a leaderboard.
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