Trending PR Campaigns
At the Table: Food and Health in Our Community
Word In Black surveyed 1,249 Black Americans about food prices, safety and healthy eating, then published the findings in a report highlighting widespread distrust of the food system and the trade-offs families face. The campaign created a timely, community-specific data story designed to give journalists clear statistics and human insight on food access and health equity.
Why it worked: It hit a breaking-news nerve by quantifying distrust during a wave of food recalls, pairing hard percentages with lived trade-off quotes.
The lesson: Consider fielding a fast, community-specific poll tied to a live crisis, then package standout stats plus one vivid quote per finding.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| spokesman-recorder.com | Black Americans have doubts about the U.S. food system, new Word In Black survey finds | Wednesday 9th September, 2026 |
| amsterdamnews.com | Black Americans have doubts about the U.S. food system, new Word In Black survey finds | Thursday 10th September, 2026 |