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Health & Wellbeing · September 2026
The Canadian Mothers’ Mental Load Survey
Monday 24th August, 2026
GreenShield Canada surveyed more than 1,000 Canadian mothers about the mental load of family life, revealing widespread feelings of being constantly “on”, burnout and anxiety. The findings gave media a timely, data-led story about back-to-school pressure and the barriers preventing mothers from accessing mental-health support.
Why it worked: It hit back-to-school timing with hard numbers (92% “on,” 71% delaying care) plus a fix-list (flexible, affordable support) journalists could cite.
The lesson: Consider fielding a quick-turn poll tied to a calendar crunch, quantify the pain, and include a concrete, reporter-quotable remedy.
GreenShield Canada
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ipsos.com | Canadian Mothers' Mental Load Peaks During Back-to-School Season | Ipsos | Monday 24th August, 2026 |
| alphamothers.com | 92 Percent of Moms Track Everything: New Survey Shows Mental Load at Breaking Point | AlphaMa | Wednesday 26th August, 2026 |
| newswire.ca | New GreenShield Survey Finds 92% of Canadian Mothers Carry the Family Mental Load as Back-to-School Pressures Build | Wednesday 2nd September, 2026 |
| thespec.com | The mental load of motherhood is a health crisis hiding in plain sight | Friday 4th September, 2026 |
| benefitscanada.com | Survey finds Canadian mothers facing burnout, anxiety amid growing mental load | Wednesday 9th September, 2026 |