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Top 3 Campaign in Beauty & Cosmetics · September 2026
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Top 3 Campaign
Beauty & Cosmetics · September 2026

Influencer Rib Reshaping Trip

PR Campaign
Thursday 2nd July, 2026

Snatched Waist invited ten Australian influencers to Bali for rib-remodelling procedures, documenting the surgeries and recovery for their followers. The unusual influencer group trip turned a controversial cosmetic treatment into a highly shareable spectacle, while prompting wider discussion about medical-tourism risks.

Why it worked: It packaged a banned-at-home surgery into a filmed group trip, creating conflict with regulators and instant eyewitness content for reporters.

The lesson: Consider orchestrating a legal-but-borderline stunt that collides with a current restriction, and offer exclusive, real-time participant footage to media.

Snatched Waist
2 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
smh.com.au Experts sound warning over influencers fracturing their ribs for smaller waists Thursday 2nd July, 2026
perthnow.com.au Bec Zacharia among ten influencers flown to Bali to undergo rib repositioning surgery | PerthNow Wednesday 8th July, 2026
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