Trending PR Campaigns
Álvaro Carreras Becomes Silbon Ambassador
Silbon appointed Real Madrid footballer Álvaro Carreras as the face of its tailoring, using his profile to frame traditional suiting as more youthful, flexible and suitable for everyday life.
Why it worked: They piggybacked his timely Real Madrid return to reframe “suit” as daily wear, giving fashion desks a sports-news hook with a counter-narrative.
The lesson: Consider timing a spokesperson reveal to a fresh career milestone, then flip a stale category norm in one crisp, visual line.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| abc.es | Álvaro Carreras se viste de Silbon: el jugador del Real Madrid se convierte en imagen de su sastrería | Wednesday 9th September, 2026 |
| diariocordoba.com | La firma cordobesa Silbon ficha a Álvaro Carreras, jugador del Real Madrid, como nuevo embajador de su sastrería | Wednesday 9th September, 2026 |
| diariocordoba.com | La firma cordobesa Silbon ficha a Álvaro Carreras, jugador del Real Madrid, como nuevo embajador de su sastrería | Wednesday 9th September, 2026 |