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Travel · September 2026
Madrid Is Back: Formula 1 Videomapping
Wednesday 9th September, 2026
To welcome Formula 1 back to Madrid after 45 years, the Comunidad de Madrid turned the Real Casa de Correos into a giant racing spectacle. A nightly videomapping combined local landmarks with cars, corners, pit stops and the message “Madrid is back”, giving the race a highly visible city-centre launch moment.
Why it worked: It hijacked a hard news moment—the race’s city return—with a made-for-broadcast spectacle at the civic epicenter, guaranteeing visuals and quotes.
The lesson: Consider staging a brief, nightly projection or stunt at your city’s most filmed landmark to piggyback a bigger calendar moment.
Comunidad de Madrid
Madring
5 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| skysports.com | Spanish GP: What to expect from new Madring track in Madrid with Carlos Sainz predicting safety cars and red flags | F1 News | Sky Sports | Wednesday 9th September, 2026 |
| abc.es | Madrid da la bienvenida a la Fórmula 1 con un espectáculo visual en Sol | Wednesday 9th September, 2026 |
| abc.es | La F1 llega a Madrid: actividades gratuitas en todos estos puntos de la Comunidad por el GP de España | Thursday 10th September, 2026 |
| bbc.com | Spanish Grand Prix 2026: Can football-obsessed Madrid embrace F1? - BBC Sport | Thursday 10th September, 2026 |
| culted.com | Formula 1 just took over Madrid, on and off the track | Culted Automotive | Wednesday 16th September, 2026 |