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Top 10 Campaign in Finance · September 2026
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Top 10 Campaign
Finance · September 2026

The Lease Readiness Gap Survey

PR Campaign
Tuesday 8th September, 2026

Contract One, Sansan’s contract-management service, surveyed 451 Japanese businesses ahead of new lease-accounting rules. The resulting finding that only 12.5% had fully identified potentially affected contracts gave business media a timely snapshot of corporate unreadiness, while naturally highlighting Contract One’s AI-assisted classification tool.

Why it worked: They tied a hard deadline (2027 mandate) to a quantifiable readiness gap (only 12.5% fully identified contracts), creating urgency and a clean headline stat.

The lesson: Consider fielding a quick poll quantifying preparedness for an imminent rule or shift, then lead with a single surprising percentage and date.

Sansan Contract One
1 Source:

Coverage over time

How this story spread across the media

Publication Headline Date
ibtimes.com Sansan survey finds only 12.5% fully identify lease-rule contracts Tuesday 8th September, 2026
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