Trending PR Campaigns
The Gamer Shoulder Survey
Panasonic surveyed Japanese gamers and found that 66.1% experience shoulder stiffness, with 80.5% stopping or shortening sessions because of it. The brand used the striking tension between immersive gaming and physical discomfort to promote its Coricoran Loop treatment device.
Why it worked: They quantified a hidden pain in a massive hobby, then timed the stat-drop to a product release, giving journalists a clear headline and peg.
The lesson: Consider running a fast, credible poll exposing a counterintuitive downside of a beloved habit, and tie the reveal to a dated launch.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| ibtimes.com | Panasonic survey finds 66.1% of Japan weekly gamers have shoulder stiffness | Tuesday 8th September, 2026 |