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#1 Campaign September 2026
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#1 Campaign
All Sectors · September 2026

Girl Scout Cookie Buddies

PR Campaign
Tuesday 8th September, 2026

Girl Scouts of the USA introduced two online-exclusive cookies: Patch Pals, a blueberry muffin-flavoured dog treat created with BARK, and Sparkables, an allergen-conscious cookie made with Partake. The playful expansion gives cookie season a new angle by including dogs and families managing food allergies.

Why it worked: It reframed cookie season with a clear novelty hook—first-ever Girl Scout dog treat plus allergy-safe cookie—timed to preorder season.

The lesson: Consider launching a playful “first-ever” spinoff for an unexpected audience, tied to a high-interest calendar moment and online-only scarcity.

Girl Scouts of the USA BARK Partake
25 Sources:

Coverage over time

How this story spread across the media

Publication Headline Date
people.com Girl Scouts Is Introducing 2 First-of-Their-Kind Cookies for the 2027 Season (Exclusive) Tuesday 8th September, 2026
wral.com Girl Scouts reveals 2 new online-exclusive cookies for pups and people with food allergies :: WRAL.com Tuesday 8th September, 2026
usatoday.com New Girl Scout Cookies: dog treat, allergy-friendly cookie Tuesday 8th September, 2026
today.com Girl Scouts Reveal 2 New Cookie Flavors — Including 1 for Dogs Tuesday 8th September, 2026
parade.com Girl Scouts Just Announced a First-Ever Cookie Collaboration, Unlike Anything Fans Have Seen Before - Parade Tuesday 8th September, 2026
audacy.com Girl Scouts first-ever dog 'cookie' treats—Because Pups Deserve Cookie Season, Too Tuesday 8th September, 2026
cbs2iowa.com Girl Scouts add dog treats, allergy-friendly cookie to 2027 lineup Tuesday 8th September, 2026
local12.com Girl Scouts reveal 2 new treats for 2027 -- including one that's not for humans Tuesday 8th September, 2026
scrippsnews.com Girl Scouts of the USA unveils new additions including a cookie for dogs Tuesday 8th September, 2026
foodnetwork.com The Girls Scouts Introduce an Allergy-Friendly Cookie | Food Network Tuesday 8th September, 2026
tastingtable.com There's A Lesser-Known Cookie Company Behind The Girl Scout's Newest Cookie Flavor - Tasting Table Tuesday 8th September, 2026
wesh.com Girl Scouts announce new cookie options in 2027 – and they’re not just for people - WESH Tuesday 8th September, 2026
beaconjournal.com Girl Scouts 2027 new cookies aren't just for humans anymore Tuesday 8th September, 2026
vegnews.com This Vegan Company is Partnering With The Girl Scouts for a New Cookie | VegNews Tuesday 8th September, 2026
krdo.com Girl Scouts release two new flavors, including first dog-friendly cookie | KRDO Tuesday 8th September, 2026
abcnews.com Girl Scouts' first cookies for dogs will go on sale in January Wednesday 9th September, 2026
foxnews.com Girl Scout Cookies going to the dogs as vet warns against 'unintentionally overfeeding' Thursday 10th September, 2026
fooddrinklife.com Girl Scouts Reveal Their First Allergy-Friendly Cookie (and One for Dogs) Thursday 10th September, 2026
deseret.com Now your dog can have a Girl Scout Cookie too. Check out the 2 new flavors Thursday 10th September, 2026
smithsonianmag.com Girl Scouts of America Announces a First for Its Iconic Cookie Lineup—One Created Exclusively for Dogs Thursday 10th September, 2026
goodhousekeeping.com New Girl Scout Cookie Sparkables Is Gluten-Free, Vegan, and Allergy-Friendly Friday 11th September, 2026
nerdist.com New Girl Scout Cookies Are for Dogs Monday 14th September, 2026
unionleader.com Girl Scouts debut first dog cookie and first allergy-friendly cookie | Dining & Food | unionleader.com Wednesday 16th September, 2026
thesunchronicle.com Along the Way | Communities | thesunchronicle.com Wednesday 16th September, 2026
dvm360.com Girl Scouts add first cookie made for dogs to 2027 lineup | dvm360 Friday 18th September, 2026
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