Trending PR Campaigns
Girl Scout Cookie Buddies
Girl Scouts of the USA introduced two online-exclusive cookies: Patch Pals, a blueberry muffin-flavoured dog treat created with BARK, and Sparkables, an allergen-conscious cookie made with Partake. The playful expansion gives cookie season a new angle by including dogs and families managing food allergies.
Why it worked: It reframed cookie season with a clear novelty hook—first-ever Girl Scout dog treat plus allergy-safe cookie—timed to preorder season.
The lesson: Consider launching a playful “first-ever” spinoff for an unexpected audience, tied to a high-interest calendar moment and online-only scarcity.
Coverage over time
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