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Health & Wellbeing · September 2026
Pay It Forward Fund
Tuesday 8th September, 2026
The Music Industry Therapy Collective launched the Pay It Forward Fund with backing from artists and music organisations including Radiohead’s Philip Selway, Live Nation and AEG. The scheme gives smaller touring teams access to confidential therapy, occupational health advice and practical workshops—turning touring’s hidden mental-health pressures into a fundable, industry-wide support system.
Why it worked: It reframed a private industry problem into a solvable, fundable system with celebrity validators and an immediate, actionable signup link.
The lesson: Consider packaging a hidden workforce risk as a turnkey fund with named backers, clear eligibility, and a one-click application.
Music Industry Therapy Collective
Live Nation
AEG International
Live Free 999
3 Sources:
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| pollstar.com | Music Industry Therapist Collective UK Launches Fund For Small & Mid-Sized Tours, Backed By AEG, Live Nation, The Team & Others - Pollstar News | Tuesday 8th September, 2026 |
| nme.com | Radiohead’s Philip Selway, Live Nation and more back new mental health touring scheme | Tuesday 8th September, 2026 |
| mykissradio.com | Music Industry Therapist Collective Launches $370,000 Fund for Mental Health Support on Small Tours - 105.7 WROR | Friday 11th September, 2026 |