Trending PR Campaigns
Trip x Kendall Jenner: Finding Calm in the Chaos
Trip partnered with Kendall Jenner as both global ambassador and shareholder, positioning its drinks as her way to manage everyday chaos. The partnership is being introduced through a global advertising campaign spanning television, billboards and social media, giving the brand a major celebrity-led story as it expands in the US.
Why it worked: The equity stake turned a routine celebrity endorsement into a business-news story with scale, retail momentum, and culture crossover.
The lesson: Consider giving your spokesperson real skin in the game—equity or revenue share—so lifestyle PR becomes a hard business headline.
Coverage over time
How this story spread across the media