Trending PR Campaigns
Chongqing Motorbike Visa-on-Arrival
Zhang Xue Motorcycle brought French racer Valentin Debise to Chongqing as the final stop of a multi-city China tour. He joined the city’s viral “visa-on-arrival” motorbike ritual, creating striking skyline and river images designed to travel through social and news coverage.
Why it worked: A foreign pro racer validating a local viral ritual created a timely cross-cultural proof moment with instantly shareable skyline visuals.
The lesson: Consider staging an outsider expert to road-test a local viral behavior and capture one arresting image that screams publish-now.
Coverage over time
How this story spread across the media
| Publication | Headline | Date |
|---|---|---|
| cgtn.com | Valentin Debise tries Chongqing's viral motorbike 'visa-on-arrival' - CGTN | Tuesday 18th August, 2026 |