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The Counter

PR Campaign

Monday 7th September, 2026

McDonald’s is opening “The Counter”, a three-day immersive butcher shop in Shoreditch where visitors can see the beef used in its burgers, meet suppliers and press their own patties. The transparent, hands-on experience turns a familiar question about McDonald’s ingredients into a public-facing story.

Why it worked: It flipped a trust weak spot into a timed, bookable transparency stunt—hands-on patty-making with farmers—offering visuals, access, and a scarcity hook.

The lesson: Consider staging a limited, make-it-yourself workshop with your supply partners to demystify a common doubt and create must-shoot visuals.

McDonald’s

1 Source:

Coverage over time

How this story spread across the media

Publication	Headline	Date
thegrocer.co.uk	McDonald’s to launch immersive butcher shop pop-up	Monday 7th September, 2026

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